For this project, Bastarda challenged us to create the photo and video assets for a Christmas campaign by Super Bock. The goal was to promote a contest for a free trip to Lapland while also showing off their new holiday apparel. We created a set of pics featuring friends celebrating Christmas, and two videos of challenges between those same friends. The theme of friendship and deep connections is at the core of the Super Bock brand, so it was crucial that our content captured those emotions.

A rental apartment was used to recreate a Christmas party with Super Bock apparel, games, and of course, the classic beer bottles. We used a polaroid-inspired color scheme to give the pics a warm, nostalgic feel. For the videos, we did a typical YouTube challenge scenario, but made sure to incorporate plenty of Super Bock branded items in the background. Bastarda scouted out three groups of friends and came up with the challenge questions, and let’s just say, things got wild. All we had to do was hit record and watch the magic happen.