SPRING SUMMER COLLECTION 2023
Ecommerce Video, Editorial Video
In partnership with O Estúdio, we embarked on a creative challenge to capture the beauty of KASA’s 2023 Spring Summer Collection. We crafted a series of editorial and eCommerce videos that not only highlighted the essence of each set but also encapsulated the enchantment woven into each piece of the collection.
Spanning three distinct editions of the online catalogue, this project enabled us to seamlessly blend visual storytelling with commercial functionality, effectively capturing the vibrancy and charm of KASA’s creations in motion. The remarkable sets meticulously curated by O Estúdio’s team lent an invaluable synergy, resulting in a seamless artistic collaboration. The outcome encompasses 18 sets, thoughtfully filmed over 6 months, culminating in 8 videos tailored for different consumer profiles.
Trust us, the hardest part of this project was resisting the urge to order the entire catalogue for ourselves.
For each of the three unique online catalogue editions, we contributed captivating looping covers that featured the main product sets. These covers provided an enticing preview, inviting viewers to explore the collection.
Designed to unveil product details, new additions, and captivating scenarios, these videos provided customers with an inside look at the diverse offerings of each catalogue edition.
Designed to highlight features of hero products, these videos were tailored for integration into the online catalogue as well as for standalone use on online retail platforms.
Same day-edit projects are no small feat, but when SA365 challenged us to help them showcase KIA’s presence at the Caramulo Motorfestival 2022 – the largest motorsports festival in Portugal – we knew we were up to the task. SA365 oversaw the communication schedule and copywriting while we focused on capturing and editing all video and photo content. With most of the content needing to be produced in just 2-3 hours, we had to work quickly to get everything done. That meant organizing, assembling, color grading, sound designing, and exporting the footage in just a couple of hours – all while keeping up with the fast-paced atmosphere of the event.