SUPER BOCK
CHRISTMAS CAMPAIGN
Year
2022
Brand
Super Bock
Agency
Services
Video Production, Photo Production, Make-Up, Art Direction
01
PROJECT SUMMARY
Bastarda presented us with an exciting challenge: crafting captivating photo and video assets for a Christmas campaign by Super Bock, a distinguished Portuguese beer brand with a legacy dating back to 1927. The goal was to spotlight a thrilling contest offering a chance to win an all-expenses-paid trip to Lapland, all while showcasing Super Bock’s latest festive apparel line.
We created a collection of photographs that portrayed the spirit of Christmas through the lens of friendship. This approach was strategically aligned with the heart of the Super Bock brand – a celebration of profound connections and the essence of friendship. To infuse an element of delightful nostalgia, we ingeniously employed a polaroid-inspired color palette, lending the visuals a warm and nostalgic aura. The videos added an engaging twist with question-based challenges, incorporating Super Bock branded items strategically.
The result? Dynamic branded content that embodied the spirit of Super Bock and the holiday season.
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MAKING OF
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CLIENT FEEDBACK
Same day-edit projects are no small feat, but when SA365 challenged us to help them showcase KIA’s presence at the Caramulo Motorfestival 2022 – the largest motorsports festival in Portugal – we knew we were up to the task. SA365 oversaw the communication schedule and copywriting while we focused on capturing and editing all video and photo content. With most of the content needing to be produced in just 2-3 hours, we had to work quickly to get everything done. That meant organizing, assembling, color grading, sound designing, and exporting the footage in just a couple of hours – all while keeping up with the fast-paced atmosphere of the event.
